Current revision: 1 – Updated on 19/02/2026

Table of Contents

The purpose of this page is to explain how you can use the name, character(s) and branding for Splamei, Splalilly, SplameiPlay and projects that may be used by fans, creators, partners and third parties. This page is meant to be as fair as possible to balance the freedom for fan-made content and the protection of the listed brands and identities.

Ownership

All content and branding associated with Splamei, Splalilly, SplameiPlay and projects are owned and controlled by the user behind the pseudonym ‘Splamei’. This includes, but is not limited to:

  • Brand names and aliases
  • Character designs, models and likeness
  • Logos, icons and names
  • App UI, artwork and design styles
  • Writing, videos and streams
  • Associated social media handles and domains

Trademarks

The brands listed above are currently not under a registered trademark. However, using these brands in a way that undermines, confuses, impersonates or misrepresents them may constitute as passing off under UK law and action may be taken if deemed necessary.

Allowed usage

You may use the brands listed for the following purposes:

  • Fan art (where credit is given to the used brand)
  • Fan clips and highlights
  • Memes
  • Referencing the name in discussions or reviews
    • This is a no-brainer but here anyway
  • Linking to or sharing official pages
  • Using brands for inspiration as long as there is enough original content to class as ‘Fair Use’ and transformative

Note: In the case that the licence for a specific project (including SplameiPlay) conflicts with the listed usage above, the project’s licence shall prevail.

Prohibited Usage

You may not use the brands listed for the following prohibited purposes:

  • Impersonation or role-playing as a listed brand or representative
  • Usage suggesting endorsement, partnership or association
  • Usage in scams, fraud or misleading advertisements
  • Use in games, apps or services for commercial use except reviews, mentions and fan tools (such as mods if the project’s licence specifically allows it)
  • Cloning or imitation of app names, user interfaces, design languages or store listings
  • Use of confusingly similar names, branding or presentations that are likely to cause confusion
  • Reuploading content while claiming ownership or authorship
  • Use with Artificial Intelligence for:
    • Training or fine-tuning AI or machine-learning models unless written permission is given via email
    • Use in private or paid datasets
    • Use for AI generated images, video, audio, models or likeness that represent or are derived from listed brands or characters, regardless of intent or purpose
    • AI is limited to publicly, non-infringing informational content, such as documentation pages, for factual reference, search indexing or accessibility
  • Use in NFT, blockchain or cryptocurrency products and projects
  • Automated access and scraping for:
    • High volume or automated data collection
    • Private or commercial dataset creation
    • Circumventing paywalls, access controls or technical restrictions
    • Automated access of content restricted by robots.txt or similar systems

Use for academic research, archival or preservation projects, news require written permission via email. Search engine indexing and accessibility tools are permitted unless otherwise stated.

Note: In the case that the licence for a specific project (including SplameiPlay) conflicts with the listed usage above, the project’s licence shall prevail.

Commercial Use

You cannot use the name or likeness of the listed brands for commercial purposes without prior written permission via email. Commercial use is accepted for fan clips, videos and highlights only for the following platforms:

  • YouTube
  • TikTok
  • Twitch
  • Vimeo
  • Twitter / X
  • VGen

If a platform is not listed, you cannot use clips, videos or highlights for commercial use from that platform regardless of if it is available on another platform listed.

Enforcement

Misuse of the brands may result in takedown requests, platform reports or other appropriate action. We will attempt to notify you in advance before action is taken.

Updates

We reserve the right to update this policy as the brands update and evolve. We will make posts on this website when updates occur.

Contact

If you wish to ask about licencing, permission, requests, amendments or concerns regarding brand use, please send an email to social@veemo.uk. You do not need to disclose your identity unless prompted.